Instagram Influencer Campaign Conversion Rate

Quora Questions: What is the average conversion rate using an Instagram blogger to promote a product?

According to Hubspot and GrapeVine (two very credible digital marketing sources) here are the average statistics you are looking at when it comes to an influencer campaign on Youtube. Working with both, I’m sure these numbers are very similar and may even be higher for an Instagram influencer campaign.

Total Reach: 283,674 users per post

Click-Through Rate: 2.34% (Max – 17%, Min – 0.19%)

Conversion Rate: 1.73% (Max – 32%, Min – 0.09%)

Cost Per Acquisition: $74.26 (Max – $663, Min – $0.96)


How to increase your click-through rate on Instagram

Specifically, with an Instagram influencer campaign, the lower the follower number the account has the better engagement and conversion rate you are going to have.


Source: www.socialmediatoday.com

Why? Because they have a smaller more dedicated niche compared to a large influencer. Plus it coming from someone with not that many followers probably means they aren’t bombarding their followers with ads all the time. Unlike someone with over a million followers, who are doing paid advertisements all the time.

Think about it, you’re more likely to buy a product that one of your personal friends recommends over a random person with millions of followers. It’s all about trust. So you want that average of 2.34% click-through rate to skyrocket? Do more small influencer campaigns instead of a few large ones. It may be more work for you, but that extra engagement and click-through rate will be worth it!

Need some more help on Instagram specifically? Check out Instamint.co for growing your Instagram organically and work directly with me. (P.S. we’ve taken Instagram accounts from less than 500 to over 15,000 followers!)


Don’t know where or how to start?

Contact us at Webspearmint. We may know a few people that could lead in the right direction. ? Take a look at our portfolio and you’ll see that we’ve helped many small businesses like yours create an organic following increasing there reach, customer base, and bottom line. And we would love to work with you and figure out your digital marketing needs. ?

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Thank you for reading, we look forward to hearing from you! ?


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