Remote Year is a leading travel company and community that empowers individuals to work remotely and travel the world at the same time. They do this through 3-month to year-long programs travel programs where groups of 20-30 grow professionally together while living in a new country every month.
Remote Year was looking to launch a new product due to the COVID-19 Lockdown and Travel restrictions based in the United States. Remote Year had done no marketing or sent an email to their list of 250,000 leads (acquired over the past 5 years) in the 3 months before working with Webspearmint.
With that, our goal was to warm up the audience and list, and then launch and sell them a new product and experience costing $2,850. This required us to warm up the IP and list, inform and educate individuals on a brand-new product, and then focus on conversions to sell the new product all online (no sales team or salesperson for the first time ever).
We were brought on to use the email solely to drive 40 purchases per month of this $2,850 new product with no sales team.
We owned and created the full-funnel strategy with a high-ticket application funnel after a conversion-optimized landing page from previous data mixed with best practices over the past 5 years.
Our strategy was to launch to the highest intent individuals the first week. This included 3,000 active customers that would be most likely to convert again with Remote Year.
In the second week, we segmented the remainder of the 280,000 contacts into 5 different lists based on their recent activity with Remote Year and likeliness to convert. We separated lists to segments as well as keep sending loads on our IP low. This allows us to send more emails and continue high deliverability and open rate so emails were spread out throughout the course of 3 days to the 280,000 list.
From there, we set up a 3 step email sequence including copy, landing pages, CTA’s in order to launch, inform, and segment further users into interested and not interested in the new offering.
From there we focused heavily on automated emails to remarket interested individuals with pipelines for those that landed on the landing page, viewed the application but abandoned, and completed the application but haven’t paid. These sequences we’re spread out over the course of 7 days.
We continued to send weekly emails with updates, questions, more information, and sales-focused emails to two different funnels of the application and webinar to convert interested leads into sales.
Historically, they had seen a 1% or less conversion rate from an application with a sales team.
With the email campaigns and funnel created, Remote Year saw a 4.5% purchase rate from cold individuals and leads accumulated over the past 5 years.
